Privacy Policy - Alterme AI: Explore, Inspire, Create

When we say “Alterme AI” “our,” “we,” or “us,” we’re talking about Firework Games Entertainment Limited. This Privacy Policy (“Privacy Policy”) applies to all of our apps, services, games,features, software and website (together, “Services”) unless specified otherwise.

This Privacy Policy explains how we will use personal data about you and the steps we take to ensure your personal data is kept secure and confidential. It should be read together with our Terms of Service.

1. The Data We Collect

We may obtain personal data from you through the websites, mobile applications or other similar devices, channels or applications operated by or on behalf of Firework Games Entertainment Limited.

We collect personal data about you when you give this to us in the course of registering for and/or using our Services for example we may collect your name, address, e-mail address or telephone number.

Note that it is your responsibility to check and ensure that all data, content, material or data you provide us is correct, complete, accurate and not misleading.

Data that you may provide voluntarily Certain parts of our Services may ask you to provide personal data voluntarily. For example, we will ask for certain data in order for you to register for an account with us, to begin using our Services, to subscribe to marketing communications from us, and/or to submit enquiries to us, such as:

  • Contact and correspondence data (such as name and email address);
  • User name;
  • Profile data (such as profile photo and biography);
  • Biometric Data. Subject to your separate opt-in consent, we may collect biometric data from you including photos of your face, including your facial geometry. You may opt out of our use of this data at any time by remove the data through the AltermeAI application. and
  • Other data you choose to give us (such as data to identify a lost account).

The personal data that you are asked to provide, and the reasons why you are asked to provide it, we will try to explain to you at the point we ask you to provide your personal data.

Data that may be collected automatically When you use our Services, we may also collect data automatically from you and/or your device which may be considered personal data under applicable data protection laws, such as:

  • Data and analytics about your use of our Services;
  • Your IP address and mobile device identifiers (such as your device ID, advertising ID,MAC address, IMEI);
  • Data about your device, such as device name and operating system, browser type And language;
  • Data we collect with cookies and similar technologies;
  • Broad geographic location based on your IP address;
  • Precise geo-location data (GPS, with your consent); and
  • Data about your use of our Services, such as in application interaction and usage metrics.

Advertising ID means Apple Identifier for Advertisers (“IDFA”) on Apple and Google Advertising Identity(“GAID”). These are unique identifiers for mobile device that advertisers use for interest based advertising. They are consistent across all apps and thus allow cross-app tracking. On Apple you can opt-out this by choosing “limit ad tracking” option from privacy settings. On Google Android you can opt-out by choosing “Opt-out of interest based ads”. Advertising IDs are non-permanent, non-personal identifiers, which are uniquely associated with your device. Similar technologies include tracking pixels within ads. These technologies allow companies (including marketers and advertisers) to recognise your device when you use websites and applications.

Data about your device refers to data about your device type, device model, device maker, device operating system and its language or other technical data like screen size or processor, or combination of this data available from a device for a developer for checking the device compatibility with a particular application.

Some of this data may be collected using cookies and/or similar technologies (such as "SDKs" or software development kits), as explained further below. Data that we may obtain from third party sources

We may receive personal data about you from third party sources. For example, if you clicked on an advertisement to direct you to one of our Services we may be provided with data from which ad-network and advertising campaign the install originated from.

You may choose to connect to our Services via your social media account. Exactly what data we receive from your social media will depend on your social media privacy settings, but it would typically include your basic public profile data such as:

  • your username;
  • profile picture;
  • age range; and gender;
  • The data that we may collect from our partners could include;
  • Data we receive if you link a third-party tool with our Services (such as Facebook, Apple Or Google);
  • Demographic data (such as to determine the location of your IP address);
  • Data to fight fraud (such as click fraud in advertising);
  • Data from platforms that our Services run on (such as to verify payment); and
  • Data for advertising and analytics purposes, so we can optimize the Services we deliver To you.

We do not request or intend to collect any special or sensitive categories of data such as any data on health, race, religion, political opinions, sexual preferences or orientation.

2. How We Using the Data

We may use your personal data:

a) Provide Our Services;

  • We use your information to fulfill our contract with you and provide you with our Services, such as:
  • Providing our face swap, reenactment, and other similar Services;

b) to enable you to access and use the Services. For example;

  • To create user accounts and profiles;
  • To provide you with the correct versions of our applications and/or games; and
  • To send you service-related communications including confirmations, technical notices, updates, security alerts, and support or administrative messages

c) to personalize and improve aspects of our Services. For example;

  • To respond to your customer support requests;
  • To receive error messages about any issues you / your device encounters with our services
  • To enable us to fix bugs and interoperability issues;
  • To detect and prevent illegal activities;
  • To track application installs, for purposes of measuring the effect of our marketing campaigns;
  • To conduct optional user feedback surveys;
  • To remember you next time you visit one of our Services; and
  • Communicate with you about promotions, rewards, upcoming events, and other news About products and services offered by us.

d) to communicate with you, including some or all of the following:

  • To provide you with in-app offers and rewards based on your interaction with our services;
  • To serve you with relevant targeted advertisements;
  • To make you offers to purchase in-app items on discount based on your activity with Our application and your purchase history; and
  • To send you marketing communications and/or newsletters if you have subscribed for Them about rewards and promotions.

e) for research, such as analyzing market trends and customer demographics;

f) To comply with legal obligations, including to prevent and/or detect fraud or provide disclosure to the authorities when required by applicable law.

3. How we disclose your information

We disclose your information to third parties for a variety of business purposes, including to provide our Services, to protect us or others, or in the event of a major business transaction such as a merger, sale, or asset transfer, as described below.

a)Disclosures to Provide our Services

The categories of third parties with whom we may share your information are described below.

  • Other Users or Third Parties. When you use the Services, you may choose to share personal information or content with other users or third parties.
  • Service Providers. We may share your personal information with our third-party service providers who use that information to help us provide our Services. This includes service providers that provide us with IT support, hosting, payment processing, customer service, and related services.
  • Business Partners. We may share your personal information with business partners to provide you with a product or service you have requested. We may also share your personal information to business partners with whom we jointly offer products or services.

b) Disclosures to Protect Us or Others

We may access, preserve, and disclose any information we store associated with you to external parties if we, in good faith, believe doing so is required or appropriate to: comply with law enforcement or national security requests and legal process, such as a court order or subpoena;

protect your, our, or others’ rights, property, or safety; enforce our policies or contracts; collect amounts owed to us; or assist with an investigation or prosecution of suspected or actual illegal activity.

c) Disclosure in the Event of Merger, Sale, or Other Asset Transfers

If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, purchase or sale of assets, or transition of service to another provider, your information may be sold or transferred as part of such a transaction, as permitted by law and/or contract.

  • We may access, preserve, and disclose any information we store associated with you to external parties if we, in good faith, believe doing so is required or appropriate to: comply with law enforcement or national security requests and legal process, such as a court order or subpoena;
  • protect your, our, or others’ rights, property, or safety; enforce our policies or contracts; collect amounts owed to us; or assist with an investigation or prosecution of suspected or actual illegal activity.

4. Security of your information

We take steps to ensure that your information is treated securely and in accordance with this Privacy Notice. Unfortunately, no system is 100% secure, and we cannot ensure or warrant the security of any information you provide to us. To the fullest extent permitted by applicable law, we do not accept liability for unauthorized disclosure.

By using our Services or providing personal information to us, you agree that we may communicate with privacy, and administrative issues relating to your use of our Services. If we learn of a security system’s breach, we may attempt to notify you electronically by posting a notice on our Services, by mail or by sending an email to you.

5. Retention of personal information

We may store the personal information we collect as described in this Privacy Notice for as long as you use our Services or as necessary to fulfill the purpose(s) for which it was collected, provide our Services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements, and comply with applicable laws.

Notwithstanding the foregoing, we may store biometric data for three (3) years.

We will only collect and use your personal data in accordance with data protection laws. Our grounds for processing your personal data are as follows:

a) Consent – Where necessary we will only collect and process your personal data if you have given your clear and affirmative consent for us to do so.

b) Legitimate Interests – We may use and process some of your personal data were we have sensible and legitimate business grounds for doing so.